Reddit User Demographics by Country
- Philip Burns
- Apr 8
- 7 min read
Reddit isn’t just a niche forum site anymore — it’s a global powerhouse with users in almost every country you can think of. And if you’re in marketing, content creation, or running a business, knowing where Reddit users are and how they engage is key to making your efforts actually land.
In this breakdown, I’ll walk you through the latest Reddit user stats by country, show you how Reddit’s new translation tools are opening doors for non-English markets, and share what you need to know about ad costs in different regions. By the end, you’ll have clear, actionable insights to target the right people, in the right places, with the right strategy.
Reddit Users by Country: A Global Overview
As of 2025, Reddit’s growth has gone global in a big way.
The U.S. still dominates with around 197.79 million users — that’s nearly half the platform’s entire user base. But Reddit isn’t just an American hangout anymore. The UK follows with 34.21 million, and India isn’t far behind with 26.8 million, showing just how fast Reddit is catching on in major international markets.
Other countries seeing serious traction include:
• Canada – 23.9 million users
• Germany – 22.5 million users
• Brazil – 22.5 million users
What does this mean for you?
If you’re only targeting Reddit users in English-speaking countries, you’re leaving massive opportunity on the table. Reddit’s global audience is growing fast — and smart marketers are already localizing content, tailoring ad campaigns, and jumping into regional subreddits to stay ahead.
Reddit User Demographics by Region
North America
United States: Leading with approximately 197.79 million users.
Canada: Hosting around 23.9 million users.
Europe
United Kingdom: 34.21 million users.
Germany: 22.5 million users.
France: 12.9 million users.
Asia
India: 26.8 million users.
Philippines: 10.4 million users.
Oceania
Australia: 13.5 million users.
Latin America
Brazil: 22.5 million users.
Mexico: 15.7 million users.
Africa
South Africa and Nigeria: Emerging Reddit engagement.
Most Active Countries on Reddit in 2025
Reddit might be global, but when it comes to daily scrolls, upvotes, and hot takes — the U.S. still runs the show.
According to Similarweb, the UK and Canada follow close behind in terms of engagement. These users aren’t just lurking — they’re posting, commenting, and driving serious traffic across the platform.
But here’s where it gets interesting: India and Brazil are on the rise — fast. These markets are seeing a surge in daily activity, not just new sign-ups. If you’re looking to grow early in high-potential regions, this is your window.
Start tracking subreddit engagement in India and Brazil. Build content strategies that tap into trending conversations there, and test ads while CPMs are still low. These are growth markets that won’t stay under the radar much longer.
Reddit’s Translation Features and Multi-Language Strategy
Reddit knows it’s not just serving English speakers anymore — and they’re building for it.
In 2024, Reddit rolled out AI-powered translation tools that let users instantly translate posts and comments into their native language. This isn’t some clunky plugin — it’s built-in, fast, and available in over 35 countries, including growing markets like Brazil and Spain.
This shift is a game-changer for creators and brands: it removes the language barrier completely and opens the door to conversations happening across borders.
What to do with this:
If you’re running international campaigns or building a global community, start thinking multilingual. Create posts with simple, clear language that translates well. Test how your messaging holds up in other markets, and keep an eye on engagement across translated content. Reddit’s making it easier than ever to go global — don’t wait for your competitors to get there first.
Reddit Advertising: CPM Rates by Country
Not all Reddit ads cost the same — and if you know where to look, you can stretch your ad budget a lot further.
In 2025, CPM (Cost Per Mille) rates on Reddit vary wildly depending on the region. The United States and Canada top the list with the highest CPMs, thanks to strong competition and high user engagement — which also means these audiences are more expensive to reach.
But here’s where the smart money is going:
• India
• Brazil
• Southeast Asia
These regions offer much lower CPMs, yet Reddit usage and engagement are growing fast. That’s a perfect combo for brands looking to scale efficiently.
What to do next:
If your audience isn’t tied to one location, start testing Reddit campaigns in emerging markets. You’ll get more impressions and engagement for less — and be ahead of the curve as CPMs rise with demand. Bonus tip: localize your creatives to boost CTRs and make your ad dollars work even harder.
Learn how to optimize Reddit advertising campaigns with The Reddit Marketing Agency.
Regional Trends: Where Reddit’s Growing Fast
Reddit’s no longer just big in the U.S. and UK — it’s catching fire in places you might not expect.
India and Brazil are seeing the fastest growth in new users, and it’s not just people signing up — they’re active. Local subreddits are booming, niche communities are popping up, and regional content is getting more visibility than ever.
Why? Reddit’s localization strategy. They’ve been quietly tailoring experiences by region — from translated interfaces to promoting local content — and it’s paying off in user adoption.
What this means for you:
If you’re trying to grow an international brand or tap into emerging markets, now is the time to build a presence in these regions. Get involved in local subreddits, use region-specific language and memes, and pay attention to what’s trending on the ground. You’ll reach engaged communities before they’re oversaturated.
How to Actually Use This Data (Marketers & Creators, This Is for You)
All this demographic data is great — but what do you do with it?
Here’s the playbook:
• Target smarter. Use region-specific stats to align your content and ads with where your audience actually is — not just where you assume they are.
• Localize your message. Ads that feel native to a region perform way better. Don’t just translate — adapt.
• Engage with the right communities. Find the subreddits that matter in your niche and your market. Jump into conversations with value, not sales pitches.
👉 Need help building a Reddit-first strategy that drives results across regions? The Reddit Marketing Agency has your back.
Visualizing Reddit User Distribution
Here is a simple table to visualize the top countries by Reddit users in 2025:
Country | Estimated Users (Millions) |
United States | 197.79 |
United Kingdom | 34.21 |
India | 26.8 |
Canada | 23.9 |
Germany | 22.5 |
Brazil | 22.5 |
Australia | 13.5 |
France | 12.9 |
Mexico | 15.7 |
Philippines | 10.4 |
Note: The statistics and information presented in this article are based on data available as of April 2025.
Final Thoughts
Reddit’s not just growing — it’s evolving into a truly global platform. And if you’re a marketer, creator, or business looking to build real connections online, this is where you want to be.
Understanding where Reddit’s users are, how they engage, and what they care about gives you a serious edge. Whether you’re optimizing ad spend, joining the right communities, or scaling internationally, the data is here — and it’s telling you to act now.
👉 Ready to turn insights into impact? The Reddit Marketing Agency can help you build and scale the right strategy — country by country, subreddit by subreddit.
📊 Reddit User Demographics FAQ
1. How many people use Reddit in 2025?
As of 2025, Reddit has over 400 million global users, with the U.S. alone accounting for approximately 197.79 million.
2. Which country has the most Reddit users?
The United States leads by far, followed by the United Kingdom, India, Canada, and Brazil.
3. Is Reddit popular outside of the United States?
Yes — Reddit is rapidly growing in countries like India, Brazil, Germany, and Mexico, thanks to increased localization and language support.
4. What age group uses Reddit the most?
Reddit is most popular among users aged 18–34, particularly male users with tech-savvy and research-driven behaviors.
5. Is Reddit used in non-English speaking countries?
Absolutely. Countries like Germany, Brazil, France, and the Philippines are seeing major user growth, especially with Reddit’s built-in translation features.
🌍 Reddit by Region FAQ
6. How many Reddit users are in India in 2025?
India has approximately 26.8 million users and is one of the fastest-growing markets on the platform.
7. Is Reddit growing in Latin America?
Yes. Brazil and Mexico have a combined user base of over 38 million and are experiencing steady engagement growth.
8. How many people use Reddit in the UK and Canada?
The UK has around 34.21 million users, while Canada has 23.9 million as of 2025.
9. What countries are considered emerging markets for Reddit?
India, Brazil, Mexico, and the Philippines are among the top emerging markets to watch.
10. Is Reddit used in Africa?
Yes, but on a smaller scale. Countries like South Africa and Nigeria are starting to show meaningful user activity.
📈 Reddit Marketing & Advertising FAQ
11. What is the average CPM on Reddit in 2025?
CPM varies by region, but averages range from $0.50 in emerging markets to $6–$8+ in North America.
12. Which countries have the lowest CPMs on Reddit?
India, Brazil, and Southeast Asia tend to have the lowest CPMs, making them cost-effective for ad campaigns.
13. How do I run ads targeting specific countries on Reddit?
Reddit Ads Manager allows geographic targeting down to country level, and in some cases, city or language-based targeting.
14. Is Reddit advertising worth it for international audiences?
Yes — especially in growing markets where CPMs are low and engagement is high. Tailored content performs best.
15. How do I localize Reddit ads for different regions?
Use culturally relevant copy, adapt visuals, and align your message with what’s trending in local subreddits.
🌐 Reddit Localization & Language Support FAQ
16. Can Reddit be used in multiple languages?
Yes. Reddit now supports automatic AI-powered translation for posts and comments in over 35 countries.
17. How do Reddit’s translation features work?
Users can click “Translate” on any post or comment. Reddit uses AI to offer near real-time translations within the app.
18. Does Reddit show content based on my location?
Yes. Reddit’s algorithm factors in region and language to surface more relevant content — especially in regional subreddits.
19. What languages is Reddit available in?
While the interface is primarily English, content translation is now supported for Spanish, Portuguese, French, German, and more.
20. How can brands use Reddit to grow globally?
By targeting specific countries, joining regional communities, and leveraging Reddit’s language tools, brands can scale internationally with authenticity.
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